Head of Marketing
| £ 60000.00 to £ 75000.00 per annum
Head of Marketing, Aylesbury £60,000 - £75,000 + Car allowance + bonus potential
An opportunity for a passionate and talented Marketeer to join an authentic brand and take ownership for all their marketing, executing campaigns across the marketing mix to generate demand and drive profitable sales.
This is a pivotal role, you really will be responsible for taking the brand to the next level (on a global scale)! The successful candidate must be hungry to progress and will be well rewarded for success. You will be part of the Leadership team!
Have you previously led a marketing team through growth and change?
The product range is sold to multi-consumers across multi-platforms in a B2C weighted environment. Channels include: Retail, Etail, Direct/ecommerce, B2B Distributors/Partners.
Head of Marketing must have's:
- B2B end to end marketing experience
- Experience in channel and international marketing
- Managed a Marketing team through growth and change
- New Product Development
- Full control of the Marketing Budget
- Previous experience in creating overall Brand Strategy
Head of Marketing Responsibilities:
- Channel Marketing: support sales to grow the brands distribution, particularly in new channels
International Marketing: Share strategic vision with all global stakeholders, leading international project teams to execute initiatives
- NPD: Develop and execute a product road map driven by market insights and market trends and consumer input to deliver inspiring and differentiated new products as part of the overall sales growth strategy
- Propose, manage and utilise A&P and MDF monies to develop promo plans to deliver sales growth and positive ROI delivery
- Brand Awareness: Lead the brand and marcoms strategy to grow brand awareness
- Pricing Management: develop tactical pricing to ensure company margins are protected
- Digital Marketing: Create and oversee the creation of all digital marketing content to support the online strategy
Keywords: Head of Marketing, Marketing Director, Marketing Manager, Product Marketing, Channel Marketing
Locations: Aylesbury, Milton Keynes, Northampton, Wellingborough, Hemel Hempstead, St Albans, Buckinghamshire, Bedfordshire, Hertfordshire, Northamptonshire